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Puma logo

A clever little logo

FWD were approached by Puma to create a logo for a pilot scheme Puma were running in conjunction with Michelin. The project was to create a mini brand and logo to promote the partnership of using recycled (clever) rubber on the soles of training shoes produced by Puma.

The logo was to be used as a stamp on the sole of the trainer.

Concept stage 1
Concept stage 2
Concept stage 3

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