Staging a Seven Year Success Story

Chesterfield Venues, the power behind the scenes at Chesterfield's Pomegranate Theatre, Winding Wheel venue and Markets Festival, has chosen our multi-talented design team to handle its promotional campaigns for a seventh successive year.

When the Chesterfield Venues team wanted to invigorate their marketing campaigns with a full range of contemporary styles and techniques, they chose fwd:motion because we were able to offer a full and co-ordinated service in house. "The solution we developed together," recalls fwd:motion's Mike Priestley, " included a vibrant new main brochure, striking posters throughout the season, a brand new website with a content management system, and a microsite designed to generate local interest in specific events and encourage potential customers to register their interest.

"Within the first year we had gathered a large and valuable email database and this has been used ever since for regular promotional Electronic Direct Mail (EDM) campaigns delivered through our own state of the art email server."

The key to the tremendous success of what has become, by modern standards, a long-lasting relationship, has been the completeness and flexibility of the services offered, and fwd:motion's ability to stay ahead of the game, so that customers can make use of new technologies without having to dig into or extend their own resources.

"For organisations in this sector," says Mike, "we really are the original one-stop shop, offering everything from traditional illustration and design skills to the latest means of communicating and interacting with customers via the web. On top of which we have seven years experience to offer to other developers of this type of multi-faceted, long-term marketing campaign."